Le Chameau celebrates 90 years of premium boot making

LE CHAMEAU is celebrating 90 years of making premium rubber boots this year. The French brand is renowned for its hardwearing but elegant country footwear and is marking this milestone by encouraging outdoor enthusiasts to make the most of their time in the open air via its ‘Feel Excellence’ campaign. Founded in 1927 in the port town of Cherbourg to cater for local hunters, farmers and fishermen, the brand has come a long way. It remains true, however, to its core principle of craftsmanship, comfort and durability. Today’s boots are still handcrafted by master bootmakers and are carefully designed to meet the needs of country men and women, whether for shooting, hunting, or simply walking the dog.

“We’re delighted to have helped so many people enjoy the best of the outdoors over the past 90 years,” commented CEO David Robinson, OBE. “Our ‘Feel Excellence’ campaign is designed to encourage people to enjoy an even better experience outdoors as well as highlight the brand’s authentic roots within the countryside community.” Le Chameau is available through select country clothing and lifestyle stores nationwide in the UK, as well its own online store www.lechameau.com