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MASTER BOOTMAKER IS CUT ABOVE BY STEPPING INTO COUNTRY CLOTHING SECTOR

  • For more than 90 years, Le Chameau has been crafting and refining handmade rubber boots of a standard unparalleled anywhere in the world. Now, the brand is preparing to launch its own line of upscale country clothing. The eye-catching new range, which includes shooting jackets, country jackets, field vests, fleeces, gilets, breeks, trousers, shirts, caps and scarves in an earthy colour palette, will be officially launched at The Game Fair this July. Chief executive David Robinson explained: “Producing the best boots for so many decades has given us expertise and knowledge that is unmatched. In addition to taking what we know about our award-winning boots in terms of quality and aesthetic, we have spent two years carefully researching how the same standard of quality control can be translated to apparel. The incomparable technology blended with a unique and creative design yields a product that the countryside has not yet seen.” As with its boots, Le Chameau’s clothing will be covered with a two-year warranty to guard against manufacturing defects.

  • Le Chameau is a leading country lifestyle brand producing footwear, countrywear and accessories for men and women worldwide including the France, UK, Germany, Italy, Scandinavia and the US. Founded in 1927 by Claude Chamot. Le Chameau is French for The Camel, a name inspired when Claude Chamot opened a rubber boot factory in Casablanca in 1949. Today Le Chameau maîtres bottiers (master bootmakers) still handcraft rubber boots from a factory in Morocco. In addition, Le Chameau has an innovative range of waterproof and breathable leather boots which have been developed to offer class leading performance and comfort. It is preparing to launch range of high-quality countryside clothing in the summer of 2019. Le Chameau’s customer service is unique – all footwear is covered with a 2-year warranty to guard against manufacturing defects.

  • For more information visit www.lechameau.com

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