Element Optics unveils upgraded Helix Gen 2 scope range for 2025

Element Optics, distributed by Sportsman Gun Centre, has launched its Helix Gen 2 range. A relative newcomer to the optics market, Element has rapidly earned a reputation for producing quality scopes at an accessible price point. The Helix range has long been appreciated for its build quality, optical precision, and detailed reticles. With all 30mm tube models retailing for under £520, the value is clear.
The new range includes German glass, with a sharper image, improved clarity, and a widened field of view. Turret-wise, Element has opted for a lower-profile design and added a capped windage turret. The internals have also been upgraded to provide a more positive feel. Shooters get more clicks per turn, improved tracking, and the popular zero-stop mechanism. For those who prefer access to the windage controls, the option remains, via the swap of a turret cap to a supplied thread protector.
Element has retained the popular APR-1C and APR-2D reticles in the 6-24x models while giving the 4-16x model an overhaul in recognition of its versatility. For hunting and target shooting, the MPR-1C combines a simplified floating centre point cross with fewer holdovers for fast target acquisition and fewer obstructions to the shooter’s field of view.
Element will initially offer two magnification ranges in the Helix Gen 2 series: 6-24x50 and 4-16x44. The former is available with either first or second focal plane reticles. For added value, every scope includes a Platinum Lifetime Warranty.