Introducing The Subaru Shooting Line…  The longest clay line in Europe

The Game Fair is today delighted to announce sponsorship and partnership with Subaru. Over the past 50 years, Subaru has earned a reputation for engineering excellence. The brand provides enjoyment and peace of mind – two inseparable values that are central to the Subaru experience. It is this heritage and these values that make for a perfect fit with The Game Fair – The only event at the heart of fieldsports, shooting and land management with a dash of glamour, amazing food and shopping.

The deal will include a large stand at the show, exclusive sponsorship of Europe’s longest shooting line, brand inclusion and provision of shooting line prizes; in addition to provision of the 4x4 off road experience.

James Gower, The Game Fair Managing Director, comments “The Shooting Line is an integral part of The Game Fair experience. The Game Fair provides a compelling and tangible opportunity for businesses to reach out to our unique audience. We are thrilled to welcome Subaru as official Shooting Line sponsor for 2017”.

Chris Hawken, Subaru Group Marketing Director, states "Not all four-wheel drive cars are equal and Subaru stand apart, the symmetrical All-Wheel Drive specialists who strive to provide driving enjoyment and peace of mind across the Impreza, XV, Forester, Outback and Levorg. The Game Fair is perfectly aligned with Subaru's specialism and ties in with the core audience's desire for capable Off-Road performance in an enjoyable package."

Activation of the agreement will begin immediately. The sponsorship reflects the growing confidence that brands have around The Game Fair following the success of the event in 2016 under it’s new management. The event is in the spotlight for brands and businesses wishing to engage The Game Fair’s unique and affluent audience. A full line-up of brands attached to naming rights and the events attractions and features is expected when the event appears 28-30 July 2017, taking place at Hatfield House, 20 minutes from Kings Cross and Moorgate. It will be the 59th event. A celebration for 100,000+ people of the countryside and the Great British summer in all its glory.