Leica’s new UK flagship store gives customers a fully interactive experience

Leading German optics manufacturer, Leica, has announced the transformation of its flagship London store into a state-of-the-art space for enthusiasts to enjoy and explore its ranges of premium sport optics and world-renowned cameras.

The store, situated in historic Bruton Place, Mayfair, features a specially designed layout to give customers a fully interactive experience where they can enjoy hands-on demonstrations of the latest sport optics products, such as Leica’s Magnus i and Visus riflescopes, plus tried and tested favourites including the market leading Geovid HD-B rangefinding binocular. Photography enthusiasts will also be able to discuss photography techniques and meet like-minded Leica photographers, as well as explore the latest in Leica’s camera range, including digiscoping options for capturing images of exceptional quality in the field and Leica’s fun new instant camera, the Sofort.

All visitors will continue to find the friendly and experienced Leica Customer Care team at hand to provide technical assistance. What’s more, the newly extended retail space lets customers view Leica’s comprehensive collection of product and brand accessories, which make ideal Christmas gifts. An expanded Leica Café will take over the store’s previous location (also in Bruton Place) in the New Year, incorporating an intimate photographer’s gallery. It will continue to be a destination for Leica fans, as well as those simply seeking a great cup of coffee.

Jason Heward, managing director, Leica UK, added, “The transformation of Leica Mayfair is testimony to the incredible momentum in our brand. Leica has been around a long time, and, after more than a hundred years, we still resonate with photographers and sport optics enthusiasts in a special way. Our stores are creative places, somewhere to stay for hours, or make a quick visit. Leica is a community and this is the perfect place to be part of it.”

Leica Store Mayfair is located at 27 Bruton Place, London W1J 6NQ. For opening times, visit www.leica-storemayfair.co.uk.