Realtree’s Xtra Colours Camouflage

Realtree’s new Xtra Colours provide outdoorsmen and women with the opportunity to express their style and personality through a variety of fashion shades. Even when you’re not in the thick of the forest Realtree Xtra Colours create a trendy get-up.

Tropical Heat, Wild Orchid and Surf Blue are not the usual names you would associate with camouflage, but there has been a strong demand for Realtree AP HD Camo in bold colours that do the opposite of what camouflage is intended for.

Xtra Colours is an extension of Realtree’s venture into building demand for patterns for outdoor activities other than hunting. The program is tailored to those who embrace the outdoor lifestyle and want to make a statement in courageous camo.

Realtree have designed over a dozen background colours to sit behind light or dark leaf and branch patterns, but Realtree partners have the option to create their own colourways via a customisable colour palette selector. This gives them the opportunity to visualise the look of the final product before it is manufactured.

“Being able to customise colours is something our partners have been asking for, and this is our chance to give it to them in a big way,” explains Jill Slocumb, Realtree’s new Retail and Brand Director. “The program creates a great way to extend the reach of a product. Clothing and accessories in Xtra Colours is likely to be worn across multiple seasons for a multiple of activities.”www.realtree.com