Simon Ward flies the flag for Schöffel Country

Premium country clothing brand, Schöffel Country, has teamed up with world-renowned game shot Simon Ward, who has been appointed as a brand ambassador.

Marcus Janssen, Schöffel Country’s brand director, said: “We are delighted to welcome Simon on board as a brand ambassador for Schöffel Country. He is a very natural fit as he shares our core values – a passion for fieldsports and an unstinting resolve to be the very best at what he does.

“Having witnessed Simon shoot on many occasions, there is no question that he is more than deserving of his reputation as one of the world’s finest all-round game shots. But more importantly, he is a true sportsman who always sets a great example for others. We are therefore extremely happy to be working alongside him.”

Highly respected within the industry, Simon, took up shooting at the age of 12 and began working as a trainee shooting coach at 18. He is now considered one of the best in the country and this is backed up by his consistency in all forms of game shooting. He is also one of the most highly-regarded gun fitters in the UK.

Simon will work in partnership with Schöffel Country as a representative of the brand in the field. In addition, he will assist with product development through rigorous field testing of technical shooting products, ensuring that each garment performs to the highest possible standards.

Commenting on his new role, Simon said: “I have been supporting Schöffel Country for over 20 years as a customer, and in my view, these are the best garments in my shooting wardrobe – particularly the Ptarmigan range of coats and overtrousers. I was delighted when I was approached by Marcus as I believe Schöffel Country really is the best out there to fit my needs, both as a professional shooting coach and game shot.

“I am very much looking forward to working closely with the team at Schöffel Country as I aim to assist with product field testing and input into further developing the company’s shooting clothing range.”

For more information on Schöffel Country, or any of its products, visit www.schoffel.co.uk.